Case study · Meta Partnership Ads
How an AI app scale-up cut its CPA by 3 to 5x with creator ads
Ads run from physician creators' own accounts, sourced, contracted, and launched by Gems. First in Italy, now in seven countries.
We knew creators could work, but doing it ourselves was slow and complicated: finding the right profiles, briefing them, getting content that actually performs as an ad.
LéoGTM Lead, AI app scale-upName withheld: the client would rather not hand this playbook to their competitors.
Real doctors, real ads.
The ads ran from the creators' own accounts as Meta Partnership Ads, in each local market. Profiles and full videos stay private at the client's request.
898k plays🇮🇹
Italy120k followers
305k plays🇮🇹
Italy26k followers
202k plays🇺🇸
United States152k followers
97k plays🇯🇵
Japan186k followersOne platform runs the whole thing.
Automated end to end
Sourcing, negotiation, contracts, payments, whitelisting: Gems runs the ops.
Relevant creator matching
Creators matched on audience and performance data, instead of an expensive bet on intuition.
Centralized tracking
Every creator, content, and ad tracked in one place, across the entire campaign.
Clear visibility on results
See what actually drove results, per creator and per ad.
Live in days
15 days from kickoff to the first ad live. New markets reuse the same playbook.
Keep control
You validate creators and content. Ads run in your ad account, on your audiences.
“Gems handled everything: sourcing, contracts, briefs, whitelisting. Italy was the test. We now run the same playbook in seven countries.”
LéoGTM Lead, AI app scale-up